The hotel market demands shows which dates you should avoid and which dates might be more cost-effective. The graphs generated by the system will illustrate the demand for accommodation in a specific city in a determined period of time. Peaks usually suggest that there is an event or a happening during the period under examination. Peaks sometimes can be translated into lower hotel availability and hence higher prices.
Benefit: Planners can identify large events in a wide range of cities and use this information to select a more cost effective period for their tour or event. Please bear in mind that this data is relative and should not be the main deciding factor.